Mexico and the North American market, the largest hardware, construction and power tools professional exhibition - Mexico International Hardware Fair (Expo Nacional Ferretera) has joined Reed Exhibitions (Reed Exhibitions) brand exhibition. Mexico International Hardware Fair was founded in 1989, the exhibition area of 50,000 square meters, annually attracts etc over 1,300 exhibitors from 30 countries and 80,000 trade visitors gathered in Guadalajara.
Acquisition of Mexico International Hardware Fair is Reed Exhibitions another move to open up the Mexican market. Previously, Reed was acquired by the end of 2011, Mexico's largest security trade show - Mexico Security Exhibition (Expo Seguridad). Just this month, the Mexican Security Exhibition will be held incorporate it into Reed's after the second session of the exhibition, the estimated net exhibition area increased by 17% the number of visitors increased by more than 38% through the acquisition of Mexico International Hardware Fair, Reed Exhibitions will to further expand its business in the Mexican market professional exhibition services.
Reed Exhibitions Chet Burchett, president of the Americas, said: Mexico for Reed Exhibitions is an attractive long-term market. Through the acquisition of these two leading brand show (both can be with us in the United States and Brazil show synergistic), in the Mexican market we established the necessary foundation for the development, so that it can better serve the Mexican market and to help Mexican companies to expand internationally market.
Mexico International Hardware Fair CEO Eduardo Casanova believes that Reed meet the persistence of the show he founded the commercial expectations and values.
Eduardo Casanova said: Reed is a truly global exhibition organizer, which for us is very important, but more important, they and we create value for customers in many common philosophy. Parties to participate in the exhibition provides positive commercial value is our mutual goal.
Reed, executive vice president of North America, Nan Walsh is directly responsible for business operations in Mexico, she said: Eduardo Casanova and his management team will continue to participate in the exhibition, and we are very pleased. Believe that we will work together to promote the development of Mexico International Hardware Fair, and for the Mexican trade show industry to make greater contributions.
Mexico International Hardware Fair is held in place in Guadalajara, Nan Walsh think it is also very important: Guadalajara is an excellent exhibition organized by the city, we are now in Mexico, including Mexico City and exhibition venue Guadalajara. In Mexico through the two most important trade exhibition organized by the city to expand relationship, we will be better service to participate in our current markets and plan future services market.
Eduardo Casanova said: Reed Exhibitions sponsored by the American International Hardware Tools & Garden Expo (National Hardware Show, Las Vegas, Nevada) is a long history of successful exhibition brands. Reed understanding of the industry, is bound to Mexico International Hardware Fair to add more value and new opportunities.
The merger transaction will be completed within the week, specific terms were not disclosed.
2013 Mexico International Hardware Fair (Expo Nacional Ferretera) will be held August 29, 2013 in Guadalajara Exhibition Center (Expo Guadalajara) hold.
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