After decades of reform and opening up the development process, many hardware companies gradually realized in addition to price competition but also have brand competition, the increasing values, a brand and communication tools for Chinese hardware industry, we must first solve the localization problem. Subsequent to solve is the relationship between corporate brand and product problem, the problem can be properly solved related to the brand strategy can be implemented smoothly. Hardware tools in the field of Chinese enterprises for the role of the media is to deepen understanding, but not at all the concept of public relations. In the Screwdriver Bits brand so messy circumstances, we must pay attention to the power of the media and public relations in order to establish a unified brand image and values.
Chi-largest hardware that make good use of public relations and media operations to accelerate the spread of brand, to rapidly expand brand awareness of enterprises, companies in addition to regular reports, but also need to have the Propaganda Department, the media take the initiative to do more press coverage, and quantity to maintain, just as chairman for the Haier brand reputation angrily smashed the substandard quality of washing machines, media coverage, the rapid expansion of the Haier brand awareness and consumer confidence, this event is in the hardware industry is also exist, but there is no use of appropriate communication media, appropriate advertising for a brand substantial cost savings, but also with the opponent quickly distanced themselves.
About marketing model every business enterprise should address their characteristics to choose. From the current market demand for high-end brands and channel characteristics of view, direct sales model is not suitable for high-end brands, products, reservations and sales will directly determine the network mode. The current Chinese hardware tools market, like Drill Bits, mid-range products are in great demand, decent quality, reasonable price, cost-effective products can basically cover two, three, four-line market, the use of monopoly chain model can be radiated into the national market . For the Chinese local hardware brand, if you can try on the strength of the old dealer stores for unified transformation, shortened channel, multi-distribution, deepen marketing. Adopting a classification model agency vendors must strengthen the dealer management, embodied in the sales price of the terminal management, Chuanhuo management, brand communication channel with the maintenance of market feedback information management.
Channels and the proper functioning of the price will be directly related to the business benefits and long-term development, so the choice of channels need done sufficient market research, channel management needs refinement to every link. Booking enough to reflect product differentiation between brands. First, to determine their target market, and competitors, to enhance their strengths, combined with market demand, combined with the company's strengths, to form the core values of the brand. Hardware Tools is currently China's extraordinary period in the history of the development of the domestic competition in hardware tools brand confusion, only that price, quality better and worse, poor corporate credibility. Foreign brands still account for 90 percent of China's high-end market share, which is a good opportunity to enhance the brand value. We must seize this opportunity to brand confusion, speed, high-end market has become squeezed into the future development of enterprises most hardware tools worth considering.
China's low-cost business model, competition, imitation, OEM presence in the history of special historical stage, with the development of the industry and competitive upgrades, improving product technology content, develop their own patents, designs, branding and rational marketing long-term development of enterprises is the only way. Due to the current Chinese market and competitive cost, the majority of companies still rely on lower product prices to gain market, so that corporate profits is very low, basically only to feed the workers to maintain production and profit status, a direct result of poor product quality low added value, low profits, companies do not have enough money into research and development to sustainable development. We must act now to make up this problem seriously, began to improve brand competitiveness, establish a corporate image.