Once stood opposite our consumers, now more like standing on the opposite side, became an unprecedented harsh. They more clearly what they want and do not want anything; their differences on the minutiae constantly picky, they reduce the sensitivity of the price already, but more and more care about whether or not to get additional value ......
In September 2012, the China Machinery Industry Federation held in Shandong Machinery Industry Third modern manufacturing services to promote the General Assembly. The president pointed out that the whole industry to accelerate the development of modern manufacturing services, to further promote the industry transformation and upgrading for the full completion of the Machinery Industry "12th Five-Year Plan targets Ruixiang.
In fact, this 48 report to reiterate to speed up transformation and upgrading of traditional industries, and promote the development and growth of the service industry, especially the modern service industry.
However, the reporter thought, strengthen the development of modern service industry, does not mean abandoning the "Made in
In recent years, most of them are talking about the association of manufacturing and "create" or "wisdom made, but the reporter thought, if you simply focus on focus on technology research and development and innovation, or technological innovation to the market demand-oriented, or lack of service consciousness, is bound to be very easy to lose direction. Unreasonable not to mention the R & D costs rising, more importantly, will be missed when the case of enterprise development.
The person in charge of a business cutting tools has asked the reporter: "Why do our customers want to buy our Drill Bits?"
Need blade. Of course not, they do not even need a machine they need is essentially a service. Machine tools, cutting tools and other appliances just need tools.
In this regard, the management guru Peter Drucker pointed out that the starting point of the manufacturing sector is not the production and manufacture of the product, but produce the services so customers can take to get from the various interests.
In essence, therefore, enterprises are moving from a product manufacturer into a service. So we see that from the initial hardware manufacturers, IBM developed into today's business model suppliers able to provide customers with comprehensive business solutions and competitive.
Machine tool industry in recent years, also advocate to provide users with comprehensive solutions, including consulting services in the front end of the manufacturing base, research and development, design, procurement and other services; financial, logistics, metrology, testing and other services in the end of the production process; well as the back-end marketing, integrated, turnkey installation, commissioning, and other services.
It should be similar to this production services is now an important element of the service industry, for China's manufacturing transformation and upgrading, high value-added industry productive services is undoubtedly one of the ways.
However, due to the machinery industry, as well as the characteristics of the various sub-sectors, must pay attention to the "professionalism" of the service. Perhaps our manufacturing technology has been extremely professional, but our service industry, still far away from the word "professional". From traditional services to contemporary service, the key is the "professional service concept."
As currently the hottest industrial products, Apple's only two reasons: R & D design and sales services, manufacturing is done mainly by Foxconn. You can say Apple is not a manufacturing brand, but a complete service industry brands.
So, from this sense, the world's best products are not manufactured, but to serve out.