Small hardware business and large-scale enterprise at present for the rural market sufficient attention, simultaneously has also carried on the corresponding transformation in their product range, purpose is to be able to adapt to the needs of the rural market, building materials to the countryside estimated annual consumption of about 550000000000 yuan, a piece of fat meat is so great, I believe many hardware building materials enterprises mustering the enthusiasm to divide a cup of a thick soup. But the premise is they can fit the rural market in the quality and technical requirements.
In order to better promote the products in rural markets share, at present a lot of hardware enterprises have begun to creative released some creative marketing mode, at the same time in the sales outlets layout are beginning to design, the purpose is to enhance the penetration rate. Regional direct investment or designated in three or four levels of markets, targeted to promote their products. Line of door and window hardware enterprises should take advantage of existing clever integration of brand, brand advantage to help hardware enterprises more let the consumer remember, also can improve the product recognition and competitive capacity, so the penetration rate can be further improved.
In short, the process of urbanization development, hardware enterprise no matter what size are able to find their own market development opportunities, so how to enhance the quality of products to occupy the initiative on the market has become the focus of attention of many hardware companies.