In recent years, many of the Home Furnishing hardware building materials market reflect the same problem: channel management market bleak. Find the reason mainly has such several points: the impact of the real estate market, because the market differentiation conduction under its influence; moreover the building materials market appear serious excess capacity situation; finally, residential and other formats like exhibition of the food, like area within the hardware market, but also reflected the marketing problems.
Whether you go to which the new district will be able to see, at the entrance or near the cell will have some hardware building materials vendors selling building materials in the vicinity, I wonder if there is no business license, it is like a raging fire in there for. Some tenants for the convenience, not regular building materials stores to buy building materials, will be in the area near the small vendors to buy, this is very insecure, can not guarantee the quality of building materials, not to protect the interests of consumers are not damaged.
Some provinces and cities residential market like a raging fire smoke, some population hybrid cell gathered over 100 businesses, property companies sponsor, some hardware and other major suit will enter this market, began to snatch the cell. Can be seen behind the building materials: hot, can see the market marketing of origin, if only by the traditional means of marketing is go into a cul-de-sac, want to obtain more means, must know this enterprise is a very important marketing ability and the depth of marketing ability.
If you see a lot of marketing success stories, it is because the following several times and the result. If only take doors off it, plus a multi format is the closure of temptation and took turns to the price, you want in the passenger door, it will be very hard. Small businesses will not miss any one household, seize every opportunity, create opportunities, create the basic conditions for the marketing success.
From the small metal building materials market, you can see the future development of the building materials market, the residential market is equivalent to a miniature. Now marketing problems small hardware market, they need in a timely manner to solve this problem, only to create more opportunities, to bring some consumers access to opportunities for their.