After decades of development, China 's hardware industry has become an important part of China's GDP growth. In recent years , hardware products is entering a period of unprecedented development activity . European countries expensive labor and production technology constantly updated so that ordinary hardware production costs in Europe improved, but the price does not go up and upgrade , so more and more European countries will be common hardware production bases to China . This not only increases the working population , improve the GDP, but also makes China 's exports of metal products increasingly have an advantage. China's hardware market is mainly distributed in Zhejiang, Jiangsu, Shanghai and other places, the most prominent is the development of Zhejiang and Guangdong .
To China 's hardware industry a firm foothold in the international arena, it is necessary to build our brand in China hardware . It is understood that our existing hardware industry in at least 70 % of private enterprises , they had become the leading force in the hardware industry . Most of these companies at a low price , and OEM mimic the dominant position in the market. To meet the increasingly brutal competition in the international metal market , such as low-tech mode of competition must be changed , the brand strategy has become an irreversible trend of Chinese hardware market .
First, the brand positioning is the key to whether a company can gain a foothold . A good brand must find only their own brand of unique advantages of cohabitation in the same market . So as to allow customers to your brand some positioning. When selecting flagship product must keep firmly in market demand combined together , can not blindly select products . Only market-oriented enterprises to be invincible in the fierce competition.
Secondly , a good brand reputation. Own brand after a good bit of credibility you need to establish a brand . Brand reputation is not only about the quality of products , service , including product prices , appearance and additional services . To maintain a good brand reputation , you need to constantly update and improve product performance products services .
Finally, do brand promotion . Media publicity alone is not enough , you also need the help of the network and emerging media to promote the brand .
At present , the domestic brand is not a lot of metal , which gives emerging hardware brand brings a very good opportunity to win the big hardware market . To establish a brand in the international arena , but also the need to constantly strive to China 's hardware industry !