China 's hardware industry had become the size of the current development , production and sales in the world occupy an important position in China 's hardware industry started late, in constant communication with foreign business process, but also learned some related marketing experience, Therefore, the analysis of the characteristics of different marketing era has become a business development essential magic .
First, product-centric marketing era , China's hardware industry is in the process of initial development stage and among a large number of enterprises have to seize the market . At this stage production companies decide everything , and this was also the development of China 's hardware industry a preliminary stage. In the 20th century, about 90 years, to support the country's economic policies , coupled with the market demand is gradually increasing the principal itself , so this time the hardware industry is a product-centric marketing model.
Second, the standard specification of the marketing stage , this stage is mainly due to the growing number of companies with early type of product expansion, the industry appeared in a variety of chaos , in order to achieve sustainable development of the industry , hardware industry enterprises must work together to develop a certain industry standards , it is best to establish an industry association , the only way to truly grasp market opportunities , to win the respect and trust of consumers .
Third, business service-centric marketing stage , in the past often associated with the pursuit of product and quality as the center , but to ignore the pre- service products and services , enhance the quality of which directly affect the trust of consumers for the product .
Fourth , brand -centric marketing stage , this stage with China's accession to WTO , China's domestic enterprises and foreign hardware tools manufacturing enterprises play together, so only create their own brand of hardware tools , companies can win real development , hardware and tools so focused on brand building , has become a key issue before the development of enterprises , and of course it all depends on improving the quality of products, and fundamental basis .
Marketing era hardware tools market is divided into more than four probably seen every era is different.