Hardware industry as a traditional machining industry , has been developed so far for nearly 20 years. In the course of two decades of development , prosperity appears to rise from the initial intermediate stage , then and now constantly adjust industrial structure , hardware processing industry based on changing market demand , companies are adjusting their product type and competitors , the purpose is to be able to seek their own place in the process of social development among current . From birth to the present hardware processing industry in the marketing model has gone through three stages:
First, the product marketing stage
This phase is mainly focused on the hardware industry, the product itself , the product on the product , because it is so early in the birth of solving the question of what the product is essential , but also constantly learn from the process of developing its own new products.
Second, the industry standard concern
Some large -scale enterprises in order to be able to lead the development of the whole industry , and actively participate in the development of industry standards process, cast a lot of energy , the purpose is to be able to join the industry standards, enacted into their favor corporate development standards . While promoting standardization in this industry more standardized. On the hardware industry to develop standards and international standards should be today .
Third, the service brand stage
On the one hand is to improve consumer , product reliability and satisfaction , reflecting the standards of corporate services , on the other hand in the hardware industry to achieve corporate brand influence , the problem hardware industry which is currently facing all businesses .
Despite the large annual production , investment in science and technology human material and financial resources than more, but now China 's metal processing industry , large differences still exist and abroad in the international influence in the world is relatively small . It is because of the lack of services branding process , in accordance with the situation in terms of enterprise development , to establish their own competing brands in hardware processing industry is equally important.
The rise of China 's hardware industry , the pursuit of the current development of China's economy and fast , developing countries continue to adjust the structure of the economy, the current Chinese economy continues in the market, many companies , faced with escalating products and services , in order to adapt to the current trend of economic and social development .