With the increasingly fierce market competition , more and more companies want to reduce the sales price by way to enhance market competitiveness , hardware and tools industry is no exception. However, the low selling price of the product will have a direct impact on corporate profits , some companies because it is difficult to make money on the fall shutdown state.
Insiders said that at present our hardware tools industry 's major companies are very fierce competitive situation , and various high-end brands are , there are also various grades , while other brands have unlimited opportunities. Hardware tool industry need for branding mode of operation , so as to identify the strategic point of departure enterprises. Many enterprises in the course of action have committed errors in product differentiation , you know, brand differentiation is the development of the necessary hardware and tools industry road . Today, according to the different needs of the market price of the brand positioning.
Today, many consumers believe that the higher the price the higher the quality of the product, in fact, not the case, this view to some extent, affected the positioning of brand marketing , is not conducive to the implementation of hardware tools. Contains the core brand values and external performance , achieved by correctly positioning the brand differentiation. In other words , companies must identify a clear advantage compared with competitors , and then combined with market demand and form their own core values.