Although China has nearly 6,000 hardware tools production enterprise , but still not the power, from the history , the world hardware manufacturing experience from Europe and the United States to Japan, Taiwan, India, the transfer process , and from Japan, Taiwan, India to China coastal Yangtze River Delta, Pearl River Delta and other regions, most Chinese enterprises is still a crude metal tools profiling in export processing trade, or for the United States, Japan and many other great after sales foundry.
China hardware tools industry, actively explore future hardware tools are also given a new direction for industrial development , compared to international hardware tools industry development and the status quo of China's hardware tools industry , hardware tools industry will face adapt to the market and participate in international competition , aiming at the world advanced , and actively adjust the product structure , expand the room for competition , is the Chinese hardware tools development.
Hardware tool industry facing five changes
1 To change the current hardware crude profiling mode of production, the transformation of the current Shanghai Screwdriver Bits hardware tools products produced mostly old faces , rough machining , low energy levels , high energy consumption , most of the enterprises to adopt carbon steel materials as hardware tools production base . Product margins in the 8-10 percent, a pliers , a wrench profit is only a few corners a bit , and are sold only 10 yuan , and foreign hardware tools production of raw materials used in chrome vanadium alloy steel based, production of fine metal tools prices are 100 yuan, 10 times the difference , which is Shanghai metropolitan status does not match , and domestic and foreign trade , advanced manufacturing are looking forward to high- grade products.
2 To change the current hardware tools old faces , changing to independent innovation of hardware products with broad space for development , the U.S. company a Si-resistant Aung tools hardware tools production and distribution have more than 3,000 kinds of species , tens of thousands of specifications, rather the sum of tool products at six times , so do not stare at the old old products , old faces , to open ideas . If you do not have a large variety and style breakthrough , it can not adapt to the requirements of international and domestic markets , product variety and quantity of hardware tools have greatly increased , should increase the degree of development of new products to fill the gaps in hardware products , metal tool industry in order to have a new life. This regard Danaher Tool ( Shanghai ) Co., Ltd. , Shanghai Evergreen Electric Co., Ltd. , Shanghai Horse Pneumatic Tool Co. , Inc. on the Hayward Shi gardening forefront of new products every year , every year there is development .
3 To change the traditional sales model to a modern sales network changes. Establishment of a modern marketing system , to do seven extended , first to the domestic first-class trade fairs, class extends Hardware City , making products to become a full-fledged " display, exchange , cooperation," the platform . The second is an extension to the international direction to preferential policies to attract more foreign businessmen . Third, the invisible market, and gradually realize the extension of e-commerce online transactions , build online market. Fourth, the distribution of market extension . Fifth, the market chain extends across the country and building a unified name, unified identity , unified distribution chain of sub-markets . Sixth, the equipment industry direction. Seven is established in the field marketing agency , making products to the forefront of the field .
4 To implement the brand strategy change. Mould industry leading brand marketing expert Luo Baihui that enterprises should develop brand building planning, increase investment in technology and technological innovation reelection , improve product quality, to "specialized , sophisticated, special , new" brand direction, in order to attract market attention , war and peace , one of the world brand of the forest.
5 To change the current hardware tools production enterprise "go it alone " phenomenon, take the joint , cooperative brand. Now China 's rapid industrial development , hardware and tools to keep up with China's industrial development in order to meet the needs of the rapid development of all walks of life , like " Cedel " brand, the best on a joint production of enterprises, production superior product , annual 30% increase last year, boutique Hardware Tools Hardware Union set the gifted artist Shanghai shipbuilding industry , mold industry is a good form of international exhibition .
This country is in economic transition period , hardware and tools industry is also facing a major adjustment . We believe that after 30 years of reform and development , as long as the scientific development concept as collar, accelerate the development pattern and structural adjustment , grasp opportunities for development in the face of adversity , hardware tools industry will face a new look .