Power tool market has great potential

Power tools because of its structural lightweight portable use convenient, high production efficiency, low energy consumption, widely used in industries from developed to family life is an indispensable tool for homework. At present, China is certainly the world's leading exporter of power tools, but still have great export potential and the potential target market.

In Europe, Germany, UK, Netherlands, France and other countries, the North American region of the U.S., Canada, Japan and other Asian region economically developed regions of industrial countries, the homework is widespread use of electric tools, accounting for ~ 50% of total about 70% of electric tools products in these countries and regions household power tools products in the market has been, according to a large share, but China's industrial production of professional power tools on the region's export volume is not large. Industrial power tools with a professional high technology, safety, electromagnetic compatible energy demanding, and for electric Screwdriver Bit work efficiency, reliability, durability has delineated, the price is similar DIY tools several times, and even more than 10 times.

Foreign mature automotive markets, 50-60% of the profit is generated in the service sector. China's auto market will show a geometric service after the blowout, according to Corollary 2011 market will reach 350 billion yuan or more. The global demand for hand tools will greatly increase, some developed countries the demand for hand tools will be more than ten percent per year rate of increase.

Chi-largest hardware that country to face the fast growing hardware industry market, to seize opportunities, identify development priorities, promote industrial restructuring and upgrading; enhance independent innovation capability of technological innovation in particular, is to enhance their own strength; two markets simultaneously, the establishment of channels, brand promotion and maintain, good internal and external martial arts, in the increasingly fierce market competition and fast-growing market, and quickly occupied or expand market share.

2001 exports of electric tools uniform price $ 12.72 / units, while exports of foreign-funded enterprises average price of 18.74 U.S. dollars / units, power tools entrance uniform price $ 45.94 / Taiwan. Therefore, the level of product technology in the advancement, development industrial power tools, after the creation of their own well-known brands, will be able to expand the market and create greater economic benefits. Manufacturing of electric tools in the international market has not yet established its own brand, especially industrial professional power tools, commonly used for licensing production (OEM), plus the domestic enterprise market competition is not standardized, resulting in lower and lower export prices. Although China's exports accounted for world power tools power tool sales 80%, but exports account for only about 20% of total sales.

With economic development, material and cultural level of progress, the family living in the use of electric tools will gradually increase. Such as the Asian region, China's power tools sold to Asian countries, the market share is growing year by year, in 2003 compared with 2002, an increase of 2.6 percentage points. Therefore, household electric tools in developing and underdeveloped countries the potential market is huge.