Hardware tools develop need build brand influence

Hardware tool is a labor-intensive industry, china with traditional competitive advantage of low-cost, became a gathering place of hardware tools. The products are not only popular in domestic cities, but by virtue of the previous Hardware Fair Dongfeng are exported to Europe, Africa, the Middle East and other places.

In recent years, the export tax rebate rate of Driver Bits hardware tools decreased, the rapid appreciation of the RMB, further down the margin of hardware tools. Secondly, the production of hardware tools is mainly affected by the impact of steel and other raw material prices. The instability of the steel market has also led hardware sales greatly increases the risk. Hardware tools, mostly low-profit products, and the market is competitive, unified price increase is impossible. Some vendors admitted that the individual price increases is undoubtedly equal to the old customers hand over. Market competition has intensified as the hardware and tools, and how to maintain the momentum of sustainable development of China Science and Technology Hardware City, Hardware Tools, many sellers have to face the problem. Thus, numerous hardware and tools manufacturer, seller have increased the research and development of its own brand and sales efforts.

Mr. Chen said operating for many years in the Hardware market, Hardware Tools, establish brand influence is the best choice for sustainable development of the hardware and tools. Brand building, quality first. No matter how exciting promotion strategies are built on the basis of product quality. Only manufacturers to ensure product quality and stability, in order to win the trust of customers. If you want to place on the market, improve quality is the key. Like pliers, although more expensive than ordinary pliers a few dozen, but its quality is much better than ordinary pliers, implements three after-sales service is also comprehensive, consumers in the purchase, the majority will choose this brand good quality products.

Related analysis, an industry has gone through the initial period after the development period to maturity, often into the refinement stage of development. Hardware Tools Hardware city is a relatively mature industry, and development in such an environment, business users should seek a way out to the segmentation of the market. Hardware tools has been in the prices of raw materials and low labor costs in China's advantage in the international market, account for a large share. Business households, Wang revealed to the author; as a more mature industry suppliers, customers generally have a fixed, in order to develop new customers is not easy. In exports, the situation is not optimistic, in recent years, faced with the prices of raw materials, the impact of changes in the tax rebate policy and the exchange rate rising unfavorable factors, hardware tools are gradually lost its original cost advantages, a serious loss of customers. The author visited, based on the introduction of the well-known brands, many business operators have begun to segmentation of market development, hardware sales segmentation trend is increasingly evident. From the big perspective, Hardware Tools hand tools, pneumatic tools, combination tools, car care tools. Divided wrenches, pliers, Screwdriver and other hand tools. Pneumatic tools are also sub-assembly class, cut class. The purpose of the segmentation hardware tools are let market more targeted. The upscale exquisite combination of tools and automotive vehicle tools is becoming the new darling of the people in a wide variety of hardware tools.