Makers enhance products’ water and dust resistance to match various setup requirements. Ease of installation and energy efficiency are also highlighted.
China manufacturers of rigid LED strips are improving product performance further to widen the application base and attract more orders. They are, in particular, enhancing releases’ water and dust resistance to suit outdoor and underwater installations while continuing to highlight easy installation, energy efficiency, long life span and cost-efficient attributes.
Suppliers also target the advertising sign, and architectural and stage lighting sectors. They are likewise positioning the category as a replacement for fluorescent lamps. TVC is rolling out models with different viewing angles, covers and aluminum shell colors for enhanced visual appeal.
Buoying manufacturers’ efforts is the segment’s sustained growth despite economic uncertainties in major export markets the US and Europe.
Enterprises, in fact, anticipate a more than 10 percent rise in overseas shipment volume in the months ahead as they explore other areas. Besides the two key markets, the Middle East and the Asia-Pacific region are current destinations. Over 60 percent of output is earmarked for abroad.
Companies likewise continue to strengthen their domestic presence to boost sales performance further. Last year, the line experienced a more than average increase in sales amid industrywide oversupply and thinning margins, and local labor and currency issues.
Rigid strips account for 10 to 20 percent of China’s total LED output. More than 300 makers constitute the manufacturing pool. Most are located in the Pearl River and Yangtze River Delta regions. The greatest concentration is in Shenzhen, Guangdong province.